The One About EA SPORTS FIFA Online 2 Press Conference
I just returned from a trip to Perth on Sunday, and was just in time for our EA SPORTS FIFA Online 2 Press Conference which was held yesterday, on Monday. The game will be available in English and Thai for the Singapore and Thailand markets respectively. Our Singapore press conference was simultaneously held with our partners, True Digital Entertainment (TDE) in Thailand.
In addition to Singapore and Thailand, EA and us (IAHGames) will also be launching EA SPORTS FIFA Online 2 in other Asian countries such as Vietnam, Malaysia, Hong Kong, Macau, Taiwan, Brunei, Indonesia and the Philippines at a later date. EA SPORTS FIFA Online 2 is slated to be available in the Vietnamese language as well in the near future.
Partners and friends of the media gathered together at Boulevard for the press conference:
Mr Roland Ong (CEO of IAHGames) kicked off the press conference with a welcome speech, followed by Mr Thiravid Thanapadungkiat (Assistant Director of TDE) and Mr Chris Thompson (Vice President and General Manager, Electronic Arts Asia Pacific Pte Ltd):
IAHGames Product Management Team then gave a presentation of the features of the game and screened the unreleased trailer:
The main highlight of the day came in a match between Singapore National Goalkeeper Lionel Lewis and WCG champion gamer Mohamed Phirkan! As the two of them prepared themselves for the showdown match, there were excited murmurings within the crowd, with all kinds of speculations as to who would win. Would real life soccer skills make a virtual difference on the pitch?
Singapore National Goalkeeper Lionel Lewis jokes with WCG champion gamer Mohamed Phirkan before their exhibition match at the EA SPORTS™ FIFA Online 2 press conference in Singapore.
... And it was such an exciting match! The thing I absolutely love about virtual soccer matches is how action packed and fast paced it all is. Never a dull moment of bringing the ball from one end of the pitch to the other end and vice versa. The audience was enthralled. You could feel the tension and excitement in the air with cheers and laughter, especially during epic moments like red cards and when someone scored an own goal!
In the end, real world expertise overthrew virtual champion in a score of 2-1.
Real world expertise meets a virtual champion as Singapore National Goalkeeper Lionel Lewis faces off against WCG champion gamer Mohamed Phirkanin an exhibition match at the EA SPORTS™ FIFA Online 2 press conference in Singapore. Lewis won the match 2-1.
VIPs Roland Ong (right) CEO of IAHGames, Chris Thompson (center) VP & GM of EA Asia Pacific and Thiravid Thanapadungkiat (left) Assistant Director of True Digital Entertainment applaud a shift in the action as EA SPORTS™ FIFA Online 2 is displayed for the crowd.
A Q&A session followed and refreshments came after. Guests and friends of the media also had an opportunity to try out the game at the various test stations available:
All guests were given a token of appreciation, a goodie bag consisting of an IAHGames sports pouch, sports towel, sports water bottle and an EA notebook for their attendance:
Over at Thailand press conference, things were in full swing as well. You can check out the article over here, if you can read Thai that is... If you can't, then just simply let the peektures do the talkin':
More photos found here.
Official press release found here.
Sign up for EA SPORTS FIFA Online 2 Closed Beta Testing here.
Tuesday, July 22, 2008
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