Mistress Hrin's Granado Espada Blog

The One About Weizhen's Article

It's definitely a sign.

Just after my proposal to L'oreal for sponsorship for the September Gamer Girl Feature had been approved, I received a call from Weizhen, who writes for the local Singapore newspaper 'The Straits Times'. Very coincidentally, she was writing an article about female gamers and was interested to know more. So I shared with her some of the upcoming events that we are hosting for our gamer girls and some of the possible reasons why gaming is really getting popular amongst the female population.

One of the reasons I cited was due to the 'Tupperware Party' effect. Ok... I know it sounds silly and all, but it was a term I coined on the spur of the moment at that point in time cos it really seemed like the best analogy.

Gamer Girl Gatherings are the new Tupperware parties! I recall reading somewhere that Tupperware became popular because women brought their women friends along to these lavish and outlandishly themed parties. I can see the same phenomenon happening in this day and age where our gamer girls bring their gal pals along to our real life gaming events and game launch parties, like the one we held at Zouk last year.

I look forward to a day where gaming comes hand-in-hand with other female-dominant activities like retail therapy a.k.a shopping, beauty treatments, clubbing etc. Like a casual games terminal at a pedicure station: 'Game while you pedicure!'

There is an incredible amount of potential and opportunities that ties gaming to the female consumer goods industry as the female population gravitates more and more towards gaming and I sincerely hope that when that time comes, I would have been one of the pioneers to have proudly championed this cause and helped contribute in growing this industry.

Many thanks, Weizhen, for being one of our champions! :)

Full Article here.

Extract:

Project coordinator Eva Yuan, 27, set up a guild of 40 other regional gamers within action game Granado Espada. They play regularly online.

'It helps when games have interactive chat functions, beautiful graphics and are playable even for people who are not dexterous. I don't just want to chop monsters,' she said.

Gaming companies have responded to this by organising activities solely for female gamers. IAH Games, for example, is lining up 'gamer girl gatherings' for December.

Its community manager Danielle Hrin Kuek said these are the 'new Tupperware parties'.